Tiffany Russell at her desk

Tiffany Russell

Creative Director & Product Engineer

I'm the person who actually likes the hard part. Hand me a tangled problem and I'll design the brand around it, build the product, and write the code that makes it run. Fifteen years of that, currently as Director of Design Engineering at Debt.com.

Creative by trade.
Chaotic by nature.

Hi, I'm Tiffany. Mom of two, puzzle person for life, and usually found in Coral Springs, Florida, somewhere between coffee #2 and a deploy.

The elephant and the fox tattooed on my arm? One for each of my kids, after the themes of their nurseries. They come to every meeting with me.

I've always loved a good puzzle, and it turns out design, code, and brand are one big puzzle with a lot of pieces. So I learned to do all of it. By day I help keep Debt.com running, and I built its whole Spanish side. Off the clock I build my own products, and yes, one of them is a puzzle game. I can't help myself.

Doing all of it means nothing gets lost in translation. I can dream it up, design it, and build it myself. No handoffs, no telephone game, none of the "wait, that's not what I meant" that creeps in when work passes through five people.

Tiffany Russell speaking at an event

What I do

the short version
  • Creative direction
  • Product design
  • Front-end development
  • Full-stack web apps
  • Design systems
  • Brand identity
  • UX research & strategy
  • Conversion optimization
  • AI & automation
  • Prototyping
  • Print & collateral
  • Leading design teams

The toolbox

yep, I use all of it

Design

where the puzzle starts
  • Figma
  • Illustrator
  • Photoshop
  • InDesign

Front-end

the part you click
  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Astro
  • Tailwind CSS

Back-end & CMS

the plumbing
  • Node.js
  • PostgreSQL
  • Prisma
  • WordPress
  • Strapi
  • Stripe
  • Resend

Hosting & cloud

keeping the lights on
  • GitHub
  • Vercel
  • Railway
  • Cloudflare
  • AWS
  • Docker

AI & automation

my favorite cheat code
  • Claude
  • ChatGPT
  • Gemini
  • n8n
  • Make
  • Zapier

CRM & ops

wrangling the details
  • HubSpot
  • Active­Campaign
  • Asana
  • Notion

The Good Stuff

Products and brands I've designed and built. A few are mine, a few belong to clients, all of them real and out in the world.

Debt.com, Front-End Engineering · Spanish Build · FinTalk Voting
Debt.ca, Design Engineering · Bilingual Build
Etchra, Product · Brand · Full-Stack
Cloud Clean Laundry, Brand · Full-Stack Web App
Client Portal, Product Design · Full-Stack Web
Pulse, Product Design · Internal Tool
SavingsXL, Brand · Full-Stack Web
HowPayrollworks, Web Design · Development · SEO/AEO
RKG Therapy, Brand · Web Design · Development
Chenoa McGee Design, Web Design · Development
Tiffany Russell Studio, Brand Identity · Print Design

Fifteen years, one throughline.

Design and front-end for finance products, from UI designer to Director of Design Engineering. The titles kept changing. The urge to build the whole thing myself never did.

2016-Present Coral Springs, FL
2016-Present

Debt.com

Director of Design Engineering

making debt feel less soul-crushing

  • Keep a consumer finance platform used by millions running, with front-end work and upkeep across the site.
  • Built the entire Spanish side and the FinTalk Awards voting system on the new Astro and Strapi platform.
  • Bridge stakeholders and engineers, and mentor the design team. It takes some diplomacy.
2014-2016 Coral Springs, FL
2014-2016

Venturetech

Senior UX Designer

leveling up the whole portfolio

  • Led UX across Venturetech's product portfolio after transferring from PowerWallet.
  • Built scalable design components, ran user testing, and laid the groundwork for a design system.
2013-2014 Coral Springs, FL
2013-2014

PowerWallet

UI Designer

making personal finance feel personal

  • Designed and continuously evolved the UI for a personal finance app and its marketing site.
Apr-Nov 2012 Remote
Apr-Nov 2012

Freelance

UI/UX Designer

the 'I'll figure it out' era

  • Contract work for Cendyn, SPI Inc., CBS Interactive, and Franny 911.
  • Designed websites and UI for ASP.net applications.
Jan-Mar 2012 Miami, FL
Jan-Mar 2012

Payerfusion

Web/UI Designer

short stint, big lessons

  • Short-term contract supporting web and ASP.net application design.
2010-2011 Plantation, FL
2010-2011

OMG National

Sr. Web/Graphic Designer

where it all started

  • Full-time designer following an internship. Led web, print, and branding projects.
  • Trained new hires and learned that 'urgent' means something different to everyone.

They said it,
not me.

"She takes on each project with creativity and enjoys posing different solutions for the perfect fit. Her design and coding is clean and standards compliant. I have continued to work with her on various contracting projects because of her expertise and creative spirit. I would recommend her as a highly skilled designer and developer for any project from start to completion."

CS
Chenoa Sidney Senior Designer & Web Developer

"When starting off OMG National as an intern, I was extremely fortunate to have Tiffany as my mentor. She immediately took me under her wing and had the patience to help and guide me in developing my creative skills. She was an exceptional teacher and colleague, and she will truly be an asset to any company."

BR
Brittany Rapheal Senior Software Engineer · Marketing Technology

"Tiffany was my go-to designer for any project or campaign, from Facebook landing pages to in-store signage to national mailers. Her passion, ability and efficiency consistently made my job easier. While at OMG National, I refused to work with anyone else when it mattered, and I'm sure you will feel the same."

MK
Michael J. Kranzler, Esq. Of Counsel · London Fischer LLP

Want to chat?
I'd love to hear from you.

Drop me a line. A role, a collaboration, a half-baked product idea, or just to say hi. I read every one and usually write back within a day.